Choosing the right PR agency is a tedious task. In this blog, we highlight the key factors that you should consider before choosing one.
As Dubai is the region’s business and media hub, Public Relations agencies in Dubai play an indispensable role in reaching out to your target audience in the Middle East. From content creation to media training, PR agencies can help you to achieve your business goals. But choosing the right communications agency can be difficult, and that’s why we have compiled a list of prerequisites that you should consider when hiring a PR firm.
How will the agency fit in with my goals?
You have a certain budget and a set of requirements, now consider if your agency will be able to work within those parameters. Do you actually need a large firm or a boutique PR agency? Be clear what your needs are and then approach a few different agencies to understand if they can come up with a plan that meets your objectives.
Agency credentials
It’s important to focus on the credentials of the firm. For instance, what kind of companies and industry sectors have they previously worked with? If an agency has experience working with a number of companies from your sector, then it’s easy to shortlist them and ask for a proposal. However, you may come across agencies who haven’t yet worked with a company from your sector but you notice that they have experience adapting their strategies to various sectors and they have shown an interest in your industry and displayed a keen understanding of your business. In this case, you can still consider them as a potential partner and ask them for a proposal for you to evaluate them.
Services offered
Communications agencies are known to offer a host of different services, but you need to ensure that they have expertise in the particular services that you are looking for, be it digital, PR or content. If PR is your main focus, then look for a company that offers strategic PR counsel, has strong media relations and demonstrated ability to craft effective stories for a successful media outreach.
Do they have regional reach?
A PR company based in Dubai with clients across the region, and the resources to run a regional communications programme, should be preferred.
Ask for testimonials
You should ask for a list of clients and testimonials from your selected list of best PR agencies in Dubai. For instance, check out the agency’s website to know what kind of clients they have worked with previously and ask for references and testimonials from their clients to ensure that their services are reliable.
Consider the above factors when opting for a PR firm and you will be successful!
