Aptly articulated by Edward Bernays, “Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a programme of action to earn public understanding and acceptance.”
Scope of Public Relations
To gauge the significance of Public Relations (PR) it is important to define its scope and level of reach. Public Relations is a valuable tool that supports:
- Evaluating public opinion and attitudes
- Formulating and implementing communication strategies to reach out to the target audience
- Ensure good relations with top tier media and social media influencers
- Building goodwill and rapport through two-way communication
- Fostering healthy relations between a firm and its customers
Benefits of Public Relations
Businesses across all industries stand to benefit from public relations campaigns. Here are a few reasons why you should invest in a PR programme:
- It is an economical and cost-effective means of reaching out to a vast audience
- Helps to establish your company as a thought leader
- Enhances spokesperson profile
- Develops brand awareness for your company
- Stimulates demand for your products and services
- Portrays a positive and proactive company image
- Gives you an edge over your competitors and positions you as an industry leader
What is more, Public Relations has proven to be seven times more fruitful than advertising as per leading surveys! A broadcast news video, a post by a top influencer, product release in major publications or an article published in a reputed news channel can all help you add credibility to your business. Besides, they can also be leveraged to improve Google rankings and thus increase visibility on the search engine.
Would you agree that Public Relations is beneficial to all businesses? Perhaps you are looking for professional services of a Dubai based PR agency. Contact us today for a discussion!
