The role of PR agencies in Dubai is vital to the success of any business operating in the region. Top PR agencies in Dubai like Iris PR have played a great role in helping companies in reputation management, media relations, trade show activations, community outreach, crisis communications and digital PR.

Industry sectors that use the services of PR agencies in Dubai the most include technology, consumer products, engineering, real estate, healthcare, banking, food and hospitality.

These services include:

•    PR counseling: PR agencies are communications advisors. Iris PR, based in Dubai, for instance, advises clients from technology, corporate, consumer, finance and healthcare sectors, on crafting effective communications plans to reach out to their target audience through media relations, public affairs, community outreach and digital communications.

•    Media Relations: PR agencies help to raise awareness of a company’s products and services through media relations. This involves building a relationship with target media, organizing press briefings and interviews, issuing newsworthy press releases, opinion pieces, and commentaries to establish their client as a thought leader.

•    Content generation through diligent research: PR companies also help their clients with generating brilliant content for websites, brochures, social media and presentations. Dubai PR agency Iris PR has a strong team of content creators and our company has created content for companies like Razer, Parmigiano Reggiano, BenQ, Epson, Elixir Medical, PTV Group and ThyssenKrupp

•    Influencer relations: Content creators can become brand evangelists. At Iris PR, we connect brands and influencers to create content that resonates with the target audience.

•   Digital communications: Public Relations agencies in Dubai help  companies to use a wide range of digital communication channels—from social media assets to website to mobile chat to blogs—to connect with customers, employees, and other stakeholders.

•    Corporate Social Responsibility: PR agencies help in developing strong CSR programmes to enable companies to contribute to worthy causes to make this world a better place.

It is important to select the right Dubai Public Relations agency that has proven expertise working in the region.Do a thorough search, most agencies have examples of client testimonies and case studies on their website to help clients make the right choice.